About us? It’s really about you! What are your objectives? What are you expecting? Where do you want to be? With these things in mind we’ll create a sound strategy with clearly defined objectives and work together with you to ensure the results and ROI that you expect.

We offer a myriad of services to companies in the video game, technology and entertainment industries, including launch campaigns, trade-show support, press tours, media pitching, and general strategy and planning. We love working with indie/start-ups as well as established companies looking to grow their brand and influence. We cut out the fluff and replace it with a hard shot of direct action

ALEX JOSEF - Founder & Managing Partner

With more than 20 years of experience in various areas of entertainment and technology, Alex’s strength is strategy and tactics. Having worked at numerous entertainment and public relations firms, including Innovative Artists Agency, Stephen Hanks Management, The Bohle Company, Terpin Communications and Bender/Helper Impact, Alex has worked on hundreds of game launches ranging from Triple-A blockbuster titles to super niche indie games.

After managing the Interactive Group at agency Bender/Helper Impact, Alex left in 2003 in order to launch Zeitgeist Communications, a progressive marketing and communications firm located in Santa Monica, CA. In 2005, Zeitgeist merged with startup firm PMP where

Alex was CEO and Lead Strategist before breaking off in 2009 to launch VIM Global, an independent PR/Marketing and Strategy firm. VIM specializes in video games, entertainment and technology with expertise in launching and growing start-up or indie ventures. Outside of work, Alex is a huge fan of cheese, motorcycles, boxing and his two dogs Malcolm and Roxy.


The second Alex of VIM Global, Alex Van Lepp has 10 years of public relations experience, and has focused on interactive entertainment and tech PR for the past seven years. At VIM, he provides campaign strategy and runs VIM’s day-to-day client services. Prior to joining VIM, Alex worked for public relations agencies Wonacott Communications and GolinHarris, where he was a part of the Nintendo of America team.

Besides playing video games, Alex enjoys the outdoors, cooking and playing sports.

ATHEYNEE ARNOLD - Assistant Account Executive

Atheynee has more than three years of social media experience, including influencer management and influencer outreach. She currently works with Alex Van Lepp on VIM’s PR/Marketing campaigns. Prior to VIM, Atheynee worked in production and marketing for television and film. She has developed strong relationships with media and influencers throughout the industry. 

In her free time, Atheynee enjoys trips to Disneyland, cosplaying and cuddling with her cat.